RIDERS Festival powered by MOTORbeurs Utrecht

RIDERS Festival powered by MOTORbeurs Utrecht is the opportunity to make your brand, product or concept visible within an enthusiastic community of riders, sports enthusiasts and lifestyle fans. During this event, thousands of visitors come together to discover new brands, get inspired and experience products. Not just to look, but especially to experience.

From innovative gear to lifestyle brands and unique concepts: RIDERS Festival is the place where experience, community and business come together.

We like to think along with you to make your participation a success and to ensure that your brand is shown to its best advantage during the event.

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Expertise

Expertise from 3 strong parties

  • Royal Jaarbeurs MOTORbeurs Utrecht
  • RAI Association (All Brands United)
  • Motor.NL Media Company (RIDERS festival)

 

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Outside location

Autotron, Rosmalen. Ideal for a combination of lots of test rides, experience, conviviality and music.

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Date

Saturday 30 & Sunday 31 May

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Opening hours

10:00 - 17:00 hours

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This is where brand and motorcycle accelerate together

RIDERS Festival puts you as a brand, dealer or partner in the middle of active, engaged riders. Largely outside, on the asphalt, in action. Here you come into direct contact with motorcycle enthusiasts who want to experience, test and ride.

Where MOTORbeurs Utrecht marks the start of the motorcycle season, RIDERS Festival shows what it is really all about: the experience and the real riding.

As an exhibitor you choose for visibility within a powerful event. From main sponsorship to impactful activations within the theme worlds or a strong market position with your stand: each participation form is built to make your brand stand out and perform.

Discover the five worlds of RIDERS Festival

One event. Five worlds. Endless experiences. During RIDERS Festival powered by MOTORbeurs Utrecht you don't just step into an event, you choose your own route through five unique worlds. From mobility and training to custom, adventure and pure sporty adrenaline: something is happening everywhere. Wander from world to world, be surprised by demos, gear and action, and experience the motorcycle world in all its forms. Where do you start?

Pure performance and adrenaline, where speed meets competition.

For riders who want to push boundaries and see each route as a new adventure.

Here it's all about character, creativity and custom scene. From brutal choppers and cafe racers to imposing baggers and fast trackers.

Everything for your next motorcycle trip, from routes and gear to practical information and accessories.

Discover all about mobility, enrich your knowledge improve your skills with inspiring trainings.

Curious?

Do you have questions about RIDERS Festival powered by MOTORbeurs Utrecht, participation options or sponsoring options? Wondering what RIDERS Festival can do for your brand? Great. Leave your details and we'll show you what's possible. From visibility to activation and everything in between. We'll get back to you soon.ible? We'd love to help! You can reach us by phone or email.

Phone

We can be reached daily by phone between 08.00 and 18.00 via: 030 - 295 2999.

Email

Service@jaarbeurs.nl and receive a response within 2 business days

Fill out the form below, mail directly to Mark or Nick or schedule an appointment right away.

Contact details

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    Contacts

    Account manager Mark Rijkeboer in front of gray wall
    Mark Rijkeboer
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    Account manager Nick van den Berg for gray back wall
    Nick van den Berg
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