MOTORbeurs Utrecht is a household name among motorcycle enthusiasts. For almost 40 years, this event has been the meeting point for everything to do with motorcycling. Whether you are a seasoned motorcyclist or a beginner, here you will find everything your heart desires.

Everything for the motorcycle enthusiast
Besides supply and demand of motorcycles, related products, services and locations, there are also workshops, activities, demonstrations and a cozy atmosphere on inviting terraces. You will walk into your next motorcycle adventure, so to speak, where you will be inspired from A to Z by a unique mix of motorcycles and items in all shapes and sizes. The big question for you is: What are you going to do with your motorcycle this season?

MOTORbeurs Utrecht offers a total experience. You can enjoy a wide range of motorcycles, clothing, helmets, slots, trailers, navigation systems, parts and even insurance. Whether you're interested in used motorcycles or want to check out the latest models, you'll find it all here.

MOTORbeurs Utrecht 1990 newspaper article


In 1984, Jan de Rooy and a group of dealers saw the opportunity to organize a motorcycle party. The occasion was the cancellation of the MotoRai in Amsterdam that year, which provided the perfect opportunity to start a new motorcycle party. The success was immediate with over 27,000 visitors.

After its initial success, it was decided to expand the fair. The following year, the event moved to Jaarbeurs in Utrecht, where more space was available. Over the years, the fair has only grown and improved. Originally a dealer fair, it grew into a full-fledged motorcycle event with a wide range of brands and importers after the MotoRai fell away.


With visitor numbers fluctuating between 80,000 and 100,000, MOTORbeurs Utrecht is one of the largest motorcycle fairs in the Netherlands. Some exhibitors have been there since the first edition. This is testament to the event's rich history and continuing appeal.

We hope to welcome you again next edition at MOTORbeurs Utrecht. Come and experience it for yourself: discover the latest trends, make new friends and start your next motorcycle adventure at MOTORbeurs Utrecht.