Exhibiting at MOTORbeurs Utrecht
February 19 to 22, 2026 | Jaarbeurs Utrecht
100% EXPOSURE IN YOUR TARGET MARKET
For nearly 40 years, MOTORbeurs Utrecht has been the meeting point for motorcycle enthusiasts. Close to 100,000 visitors discover new brands and products and are receptive to your company’s message. Whether you represent a large organization or a small business, participation in MOTORbeurs Utrecht is possible with any marketing objective and any budget. We’re here to help you design your ideal participation plan.
Are you curious about participation opportunities for MOTORbeurs Utrecht 2026? Then get in touch and ask about the possibilities!
90.811
motorcycle enthusiasts visited MOTORbeurs Utrecht 2025.
94%
of visitors have a motorcycle license.
53%
of visitors made a purchase at the fair with an average spend of €595.
40%
of the visitors, as a result of the fair, intend to buy a motorcycle with an average value of €4,801.
MORE FACTS & FIGURES
Curious about all the figures and facts about the past edition of MOTORbeurs Utrecht? Check out the factsheet.
A LOOK BACK AT MOTOR FAIR UTRECHT 2025
WHY PARTICIPATE IN MOTORBEURS UTRECHT?
MOTORbeurs Utrecht offers the perfect opportunity to present your company or product to tens of thousands of motorcycle enthusiasts.
It’s the ideal event for motorcycling fans to explore motorcycle purchases or find products that fuel their passion.
MOTORbeurs Utrecht represents:
- 100% exposure to your target market
- Engage personally with your core audience
- Reach 80,000 to 100,000 motorcycle enthusiasts in just 4 days
- Leverage your customers’ research and buying phase
- Showcase your company/product in the right context
- Options for both static and dynamic presentations
A SUITABLE OPPORTUNITY FOR EVERYONE
WANT TO KNOW MORE? CONTACT US
Mark Rijkeboer
