Exhibiting at MOTORbeurs Utrecht

February 19 to 22, 2026 | Jaarbeurs Utrecht

Maximum visibility with real motorcycle enthusiasts

For 40 years MOTORbeurs Utrecht is the place where the motorcycle heart beats faster. Nearly 100,000 motorcycle enthusiasts gather here to discover (new) brands and products and are open to the commercial message of your company. Whether you're riding at full speed with a big brand or just getting on with a smaller budget: participating in MOTORbeurs Utrecht is possible with any (marketing) objective. We are happy to help you make your participation run smoothly.

Curious about the participation possibilities for MOTORbeurs Utrecht 2026? Step on the gas and contact us!

Feel free to contact us without obligation.

90.811

motorcycle enthusiasts visited MOTORbeurs Utrecht 2025.

94%

of visitors have a motorcycle license.

53%

of visitors made a purchase at the fair with an average spend of €595.

40%

of the visitors, as a result of the fair, intend to buy a motorcycle with an average value of €4,801.

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WHY PARTICIPATE IN MOTORBEURS UTRECHT?

MOTORbeurs Utrecht is the opportunity to put your company or product in top gear. For four days you will meet tens of thousands of motorcycle enthusiasts who not only look, but also buy. VFrom new motorcycles to everything that makes their hearts beat faster. This is the place where passion, experience and business come together.

MOTORbeurs Utrecht stands for:

100% exposure within your target group
Personal contact with real motorcycle enthusiasts
Reach 80.000 to 100.000 visitors in 4 days
Take advantage of the orientation and buying phase of the visitor.
Show your company or product in the right context
Options for both static and dynamic presentations

In short: get on, start your motorcycle and meet the community where everything revolves around two wheels!

Alpine Hearing Protection

"At MOTORbeurs Utrecht everyone comes together, this is exactly where we reach our target group. It is the biggest event for motorcycle enthusiasts and MOTORbeurs Utrecht helps us realize our goals."

MotoMondo

"The cooperation with the team of MOTORbeurs Utrecht is always very pleasant: they look at what is possible, instead of what is not possible."

Lowlands Biker Store

"We are a young company and with MOTORbeurs Utrecht we want to increase our brand awareness among motorcycling Holland."

Mosko Moto

"At MOTORbeurs Utrecht we can reach a lot of people at once. Visitors here can really experience our bags and clothing for themselves."

A SUITABLE OPPORTUNITY FOR EVERYONE

OPPORTUNITIES & RATES

In combination with square footage, various options are available:

Custom stand construction
Uniform stand construction
Sale of used motorcycles (special pricing with volume discount)
Sponsorship activity
Sponsorship terrace
Promopoint

View participation opportunities

Visitors view motorcycles at BMW booth MOTORbeurs Utrecht

STAND CONSTRUCTION & PACKAGES

As a participant, you can choose to build your booth yourself, have it custom-built, or rent standardized booth construction from Jaarbeurs.

Uniform stand construction
Custom stand construction
Market sTands
Club stands
Tourism Stand
Participation package

View various stand construction

PROMOTIONAL MATERIALS

Do you want to get the most out of your participation? Use additional online promotional tools to strengthen your participation. From a banner in the newsletter to a logo on the (digital) floor plan.

View options