PUT YOUR BRAND IN MOTION

MOTORbeurs Utrecht offers every company, big or small, the chance to be visible to thousands of motorcycle enthusiasts. Whether you focus on brand awareness, sales or direct interaction: there is always a form of participation that suits your objectives.

Discover below how your brand can become part of the premier motorcycle spectacle of the Netherlands. If you have any questions, contact us and together we will make sure your participation pays off.

Feel free to contact us without obligation.

WHAT PARTICIPATING WILL BRING YOU

With over 50,000 square meters of exhibition space, more than 4,000 test rides on the test track and 320 exhibitors, MOTORbeurs Utrecht 2025 offered plenty of experience for nearly 91,000 visitors. From looking and comparing to feeling, trying on and test riding: this is where the motorcycle enthusiast really gets into action.

And that's paying off: 53% of visitors bought at the show, with an average spend of €595. In addition, 40% developed concrete purchase plans for after the fair, good for an average spending of €4,801.

MOTORBEURS UTRECHT OFFERS YOU...

  • 100% exposure to your target market; Reach 80,000 to 100,000 motorcycle enthusiasts in just 4 days
  • Direct personal contact with accessible visitors
  • Maximum return in the orientation and buying phase
  • Extra visibility through the wide online reach of MOTORbeurs Utrecht

VIEW ALL PARTICIPATION OPPORTUNITIES

Motorcycles lined up at MOTORbeurs Utrecht

As an exhibitor with used cars, you benefit from a special 'motor meter rate.' This rate is scaled: the more meters you purchase, the lower the cost per meter.

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Visitors view motorcycles at BMW booth MOTORbeurs Utrecht

Want to build your booth entirely in your own corporate style? Absolutely! A location with your own stand construction is available from 9m² and is at least three meters deep. This is the perfect opportunity to showcase your brand in your own style. We are happy to help you find a suitable booth location

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Standard booth with black walls, anthracite carpet tiles and frieze frame with name entry

Present your brand or product easily and quickly with standard booth construction. The advantage is that the booth is pre-built for you, so all you need to do is set it up. The all-in standard booth construction package includes a professional booth with basic amenities

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Tourism stand with black walls, anthracite carpet tiles, counter and stool

Are your products or services related to motorcycle vacations or traveling with your motorcycle? Then a Tourism stand is a great option. The Tourism stands are in hall 12, where there is also a demo zone and a terrace.

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People watching at a market stall at MOTORbeurs Utrecht

Companies with smaller motorcycle-related products can present themselves through a market stall. Participating with a market stall is possible from €600,- (excluding participation package & incl. square meters).

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Club stand including black back wall and anthracite flooring

We offer special 'club stands' for motorcycle clubs and non-profit organizations. These club stands are located in hall 9. You already have a club stand from €250,- (excluding participation package & incl. square meters).

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Example of sustainable stand construction at Jaarbeurs

Prioritizing sustainability? Choose sustainable booth construction. The walls of the sustainable booth are made of 75% recycled materials, the chairs and stools are crafted from recycled PET bottles, and the tables are made from reclaimed wood by a sheltered workshop. The booth also features LED lighting, a separate waste bin, and circular exhibition carpeting.

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Give your participation an extra boost

With the various promotional opportunities, From outdoor advertising to vouchers in the app, Attract the attention of motorcycle enthusiasts at any time. Online and offline, before, during and after the fair: your brand will remain in view. An ideal opportunity to make the motorcycle heart of your target group beat faster for your brand through the channels of MOTORbeurs Utrecht.

See all options View the online channels

FEEL FREE TO CONTACT US

Wondering which opportunity best suits your brand and product, or simply want to brainstorm? We’re here to help you make the most of MOTORbeurs Utrecht. Feel free to contact us, and we’ll tell you all about it!

Contact us directly
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