MOTORbeurs Utrecht 2025 attracts over 90,000 visitors

Rachel Jankowsky, fair manager: "Motorcycling is more popular than ever. The past few days we saw unprecedented passion and enthusiasm at MOTORbeurs Utrecht. Together with our exhibitors, we organized a fair with a complete offer where we were able to show all aspects of motorcycling. This year we presented an extensive range of motorcycle brands and a record number of dealers. I look back on this edition with satisfaction."

A complete range of motorcycling experiences under one roof
Motorcycle enthusiasts traveled to Jaarbeurs to visit more than 325 exhibitors spread over six exhibition halls. Exhibitor Frans Overberg of Motorkleding Store: "We look back on a fantastic fair. We pulled out all the stops to give the visitors of MOTORbeurs Utrecht and our colleagues a great time. A great result of the cooperation with the fair organization, suppliers and partners, of which we are proud." One of the visitors shared, "'We enjoyed a wonderful fair. Fine set up with ditto booths. Everything was arranged to perfection and all the ingredients were present to enjoy to the fullest. Chapeau!"

Leading motorcycle brands again as a collective to MOTORbeurs Utrecht
Almost all importers of leading motorcycle brands were once again present in their entirety at MOTORbeurs Utrecht, under the motto 'All Brands United'. With this collective cooperation, the importers joined forces. Tom Crooijmans, chairman of the motorcycle sector at the RAI Association: "After the second highly successful edition of MOTORbeurs Utrecht, where all members of the Motorcycle section of the RAI Association presented themselves collectively as 'All Brands United', we have seen that working together really delivers beautiful and valuable results. The fair was opened collectively in a spectacular show and then went fantastic, with a huge number of enthusiastic visitors. It proves once again that the motorcycle industry is in full swing, with growing interest in both motorcycling for pleasure and commuting. In short, all the ingredients are there to continue down this road together and make everyone part of this wonderful industry."

MOTORbeurs Utrecht 2026 will take place from Thursday, February 19 to 22 at Royal Jaarbeurs.