This year, Royal Jaarbeurs and RAI Association are bringing together virtually all renowned motorcycle brands during MOTORbeurs Utrecht. This year marks the 40th edition of MOTORbeurs Utrecht and the third time that motorcycle brands are coming together under the motto 'All Brands United'. Tom Crooijmans, chairman of the RAI Association's Motorbikes section: 'We are delighted that the motorcycle brands affiliated to the RAI Association have indicated that they would once again like to jointly participate in MOTORbeurs Utrecht, which will be held at Jaarbeurs in Utrecht from 19 to 22 February 2026. We expect more visitors than ever before and by working together, the positive trend of recent years will be continued.'
MOTORbeurs 2026: a special anniversary edition
Royal Jaarbeurs also responds enthusiastically: 'This year is already the 40th edition of MOTORbeurs Utrecht and this show is one of the highlights for our organization every year. During previous editions, we have noticed that mutual cooperation ensures a complete offer that gives our visitors a good overview of available models. That is exactly what visitors need, so this cooperation fits nicely with the wishes of our visitors," said Rachel Jankowsky, fair manager MOTORbeurs Utrecht.
For this collective cooperation, the importers joined forces through RAI Association. Martijn van Eikenhorst, section manager Motorcycles at RAI Association: "We are looking forward to a fruitful collaboration between MOTORbeurs Utrecht and the members of RAI Association. Motorcycles are growing in popularity, more and more Dutch people are getting their motorcycle licenses and discovering that motorcycling is more than just an experience. The motorcycle provides an indispensable role for good and affordable mobility - an aspect that more and more employers are also paying attention to. Against this background, it is important that we meet the growing interest in motorcycles and bring mobility on two wheels to the attention of a wide audience."
Extra boost for Dutch motorcycle industry
The motorcycle brands present are jointly responding to visitors' need to be able to view all of the 2026 model news together. That means that Aprilia, Benelli, Bimota, BMW Motorrad, CFMoto, Ducati, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Kymco, Mash, Morbidelli, Moto Guzzi, Niu, Piaggio, QJMotor, Royal Enfield, Suzuki, Triumph, Ultraviolet, Vespa, Voge, Yamaha, Zeeho, and Zero, among others, will be present with their latest models.
