A renewed edition of the RIDERS Festival 2026 will take place on May 30 and 31 at the Autotron in Rosmalen. For the first time, Motor.NL Media Company, MOTORbeurs Utrecht and the collective of motorcycle importers affiliated with Royal RAI Association - are joining forces. The result: a large-scale outdoor event in which experience, test riding and encounters are central.
The RIDERS Festival will continue this year under the name RIDERS Festival- Powered by MOTORbeurs Utrecht - building on the success of previous editions. Where previously a limited number of brands participated, now almost all motorcycle brands present themselves to the public together.
"At RIDERS Festival it's all about riding, discovery and the shared passion for motorcycles. We expect more visitors this year than last year, partly because almost all motorcycle brands participate together," said Nick Glattli, on behalf of Motor.NL Media Company.
Growth ambition and broad target group
The organization expects between 12,000 and 15,000 visitors and sees the event as an important growth step for the motorcycle industry. In doing so, they are explicitly targeting a wider audience, including more young people and women.
In addition to test rides, the festival also offers entertainment, demonstrations, music and various stands. With this, the RIDERS Festival positions itself as a complete day out for the entire motorcycle community and beyond.
"This will be the time of the year when you can test ride several motorcycles in one day and experience the differences - that's what makes this event unique. We see an increasing group choosing to ride motorcycles - especially the interest among young people and women is growing. They choose not only for the experience and freedom of motorcycling, but also for the motorcycle as an efficient and economical way to get from A to B," says Tom Crooijmans, section chairman Motorbikes at RAI Association.
From watching to experiencing
The event is a logical follow-up to MOTORbeurs Utrecht, according to Exhibition Manager MOTORbeurs Utrecht Rachel Jankowsky of Royal Jaarbeurs: 'At the 40th edition of MOTORbeurs Utrecht , which took place from February 19-22, we welcomed 97,000 visitors. During the RIDERS Festival we will build on this positive momentum.
Visitors to the RIDERS Festival will have the unique opportunity to test ride several motorcycles in one day and experience the differences immediately. Over 250 motorcycles are expected to be present and thousands of test rides per day can be realized.
Accessible and easy to test ride
Test rides will take place on public roads and will be professionally guided. Participation in the test rides is free for visitors with a valid motorcycle license. Experiencing is key.
Practical information
- Date: 30 & 31 May 2026
- Location: Autotron, Rosmalen
- Opening hours: 10:00 - 17:00 hours
- Tickets: €19,50 (presale) / €22,50 (at the door)
