All motorcycle brands present at MOTORbeurs Utrecht 2024



Written by: MOTORbeurs Utrecht

Utrecht, November 13, 2023 - The organization of MOTORbeurs Utrecht 2024 is pleased to announce that all established motorcycle brands will be present on the exhibition floor for the upcoming edition. The more than 20 motorcycle brands affiliated with the trade association RAI Vereniging are joining forces to participate in the largest motorcycle event in the Netherlands. MOTORbeurs Utrecht will take place from Thursday, February 22 to Sunday, February 25, 2024 at Royal Jaarbeurs.

Malou Peters, exhibition manager MOTORbeurs Utrecht 2024 is happy to be back on board: "We are extremely positive about the fact that all motorcycle brands are present again during the upcoming edition. This completes the offer at MOTORbeurs Utrecht and allows us to respond to the wishes of our visitors."

More than 20 motorcycle brands in one hall
The motorcycle brands are collectively fulfilling visitors' expectation to be able to view all the 2024 model news together. That means Aprilia, Benelli, BMW Motorrad, Ducati, Harley-Davidson, Honda, Indian, Kawasaki, Kymco, Mash, Moto Guzzi, Moto Morini, NIU, Piaggo, Royal Enfield, Suzuki, Triumph, Vespa and Yamaha, among others, will be present with their latest models. Tom Crooijmans, chairman of the RAI Association Motorcycles section, said, "We see the motorcycle playing an increasingly important role in mobility issues as part of the solution. We know that traffic jams will continue to increase in the coming years and that cities will become increasingly crowded. There will be a greater need for compact and accessible mobility. But above all, of course, motorcycling is also just fantastic to do and that is why we as a whole industry want to show what we have to offer."

The organization of MOTORbeurs Utrecht 2024 is putting all motorcycle brands center stage. "Besides activities where visitors can experience the motorcycles for themselves, there will also be a presentation for each brand with their highlights and news for the upcoming motorcycle season," explains Malou Peters. In addition to the motorcycle brands present, the organization reports that 120 exhibitors have now been confirmed.

Striking stunt: motorcycling on steep wall
MOTORbeurs Utrecht 2024 offers more show and spectacle. Malou Peters: "We are currently working on a program packed with exciting activities and showcases for motorcycle enthusiasts of all ages. From spectacular motorcycle shows to stunt shows and demonstrations. Some popular acts from the past will be making an appearance again. I'll give one tip of the hat in advance, visitors can indulge in the famous "Steep Wall. We offer more than 50,000 square meters of motorcycle fun to inspire motorcycle enthusiasts to ask: What are you going to do with your motorcycle this season?"