Plenty of experience at MOTORbeurs Utrecht 2024



Utrecht, Feb. 28, 2024 - The organization of the 38th edition of MOTORbeurs Utrecht 2024 looks back on a successful edition with very satisfied reactions from exhibitors and visitors. One of the largest consumer exhibitions of Royal Jaarbeurs attracted 87,872 visitors over the past few days. More than 280 exhibitors inspired motorcycle enthusiasts with stunt shows, motorcycle clubs and a wide clothing, accessories and occasion offer.

Rachel Jankowsky, exhibition manager MOTORbeurs Utrecht 2024: "Motorcycling is becoming increasingly popular. Young people in particular are getting on their bikes in droves and 2023 even marks a record year in motorcycle registrations since the year 2000. This is evident from recent research by BOVAG and RAI Association. We also saw this enthusiasm at MOTORbeurs Utrecht over the past few days. Together with all the exhibitors, we offered a fair full of experience, demonstrations and stunts. I look back with great pride on a vibrant edition full of show and spectacle!"

New energy at MOTORbeurs Utrecht: a one-of-a-kind event with 29 motorcycle brands

Almost all importers of renowned motorcycle brands were again present in full at MOTORbeurs Utrecht after a long time, under the motto "All Brands United. With this collective cooperation, the importers joined forces. Martijn van Eikenhorst: section manager Motorbikes at RAI Association: "We look back on a fantastic cooperation between MOTORbeurs Utrecht and the members of RAI Association. As pioneers of our industry, we stood side by side, united under the motto 'All Brands United', with an extensive range of motorcycles. At a time when the popularity of the motorcycle continues to grow, it is of great importance that we act together and bring the motorcycle to the attention of a wide audience."

Largest motorcycle event in the Netherlands packed with experience

Motor enthusiasts traveled to Jaarbeurs to visit more than 280 exhibitors spread across six exhibition halls. Exhibitor Motoroccasion B.V.: "We enjoyed the fantastic atmosphere and positive dynamics every day. This energy characterizes the motorcycle industry and motorcyclists in general. As an exhibitor we are also very satisfied and happy to be part of this." With a grand procession of more than thirty different motorcycles, MOTORbeurs Utrecht 2024 was officially opened. The fair had a packed program with stunt arenas, the famous steep wall, 29 motorcycle brands and much more. One of the visitors commented: "MOTORbeurs Utrecht was like old times again. The fair was fantastic, it was more organized and the big brands were finally present again. There were also plenty of booths for clothing, tools and fine entertainment."

The new date of MOTORbeurs Utrecht 2025 is known and will take place from Thursday, February 20 to 23 at Royal Jaarbeurs.